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Ad series You can also use ad series to put several videos in succession and show them to a visitor. Companion It is also possible to enrich the video ads with a companion ad, which is displayed in the top right corner. That way, your ad will take up an even larger portion of the page. Call-to-action It is wise to always add a call-to-action button to the video, so that visitors are activated to perform certain actions. For example: 'visit our website now', 'shop directly' or: 'view our offers'. Tip 8: To whom can the videos be shown? Demographics In the video campaigns of Google Ads it is possible to reach people with a certain age, gender, family composition or income. Target groups You can use different target groups.
For example, it is possible to reach people with a more detailed demographic, affinity (interests), certain life events, people with certain needs and website visitors . It is context you phone number list are the packet advisable to combine the different target groups, for example people who have a need for the product you offer and have visited your website before. By combining target groups you can reach an even more specific target group and this benefits the performance of the campaign. Observation target groups Finally, I recommend adding different observation target groups. With observation groups you can find out which target groups yield good results.
It is also possible to add certain bid adjustments for people who are in these lists. For example, of 30% for people who have visited the website. Exclude audiences Exclude some audiences that are less relevant. Examples of this are visitors who have already placed an order or have already completed the contact form. Tip 9: Decide when the videos will be shown Content By adding keywords, topics or placements, you determine where your ads appear. By adding certain content exclusions, the videos cannot be shown with offensive content. For example, you do not want your company to be associated with videos with foul language, sexual content or violence.