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The old articles will be lifted and redirected to a new location. So that all SEO value flows into the new masterpiece. Content repurposing We call this 'content repurposing' or 'content recycling'. This is transforming existing content into a new format. For example, you take a few old blogs and turn them into a skyscraper. Or you can turn a Whatsapp Number List blog article into a fun video. The advantage of content repurposing is that you don't have to prepare your new content completely from scratch.

This saves you quite a bit of time. In addition, you can tweak the content, for example, so that it suddenly becomes interesting for a Whatsapp Number List different target group. Of course you will also have to check the content with content repurposing and adjust it if necessarybased on current information. repurposing content Proceed as follows with Whatsapp Number List content repurposing: 1. Check which content is suitable for repurposing Look for your 'evergreens.

Articles that are not trend-bound, but Whatsapp Number List whose content is still correct and interesting for the most part. Tip: check in analytics which old blog articles and landing pages are eagerly read. 2. Adapt the content to the new format Whatsapp Number List Reading an old blog entry in front of a camera will not make for a strong video. So think carefully about the structure you want to pour the content into, so that it fits the new form. Also keep in mind through which channel and for which target group the content is distributed.