What's more, Internet users are much more likely to share videos than articles. Therefore, there is a greater chance that potential recipients of your brand will come across it on social mia. Increas trust and engagement of recipients – video is a chance to show the human face of your brandcompany. You can use the image of an expert in it or give it a casual tone. In this way, you can easily win over your audience. Increase in the conversion rate and sales level - % of customers decid to buy the product after watching the company's video. This information alone should give you a lot to think about.
The main objection to online sales is the fear of buying a cat in a poke. The video makes the product closer to us. A way to stand out in the search engine – Google values video content. Video Japan WhatsApp Number List materials are increasingly appearing in organic search results for numerous queries. This is most often the case with guide content. It is worth taking care of video positioning on YouTube, but this is a topic for a separate article. video marketing goals Better display of products - the video can show the use of the product, as well as show it from every side, taking into account the smallest details. in motion speaks more than its static photo.
This trick is gradually starting to be us by popular clothing chains on their websites. Modern brand image – video still has a reputation as a modern format. After all, in order to create a video, you ne to have certain skills. This is a sign that you follow trends and do not let your competitors outdo you. Do you know that… Just using the word video in the email subject line results in a % increase in open emails! What's more, the click-through rate increases by an average of %. (HubSpot) How to start recording videos for the web? Brands that do not invest in video are usually afraid of high costs.