The difference in quality is virtually imperceptible at this resolution

Long content doesn't really work on Twitter, as anyone who's tried to read a Twitter thread can tell you. Facebook supports longer posts, but we want to reach people with a business mindset. People come to LinkedIn for thought leadership and practical business advice. We've found this to be a perfect fit for our content. Here's how to create a great social first post — Get in the sweet spot for word count Your posts should be shorter than the average blog post, but longer than the usual social media post. We've found that - words is just the right length to provide substance without exhausting people's attention spans.

Also, use more white space than for a blog post – short paragraphs of - sentences will keep people reading. And use a hashtag that's unique to the series so people can easily find them. — Start a Conversation Go for a topic that is thought provoking and invites people to respond. For example A controversial take mobile number list on an industry standard Share a story and invite others to share their experience Resource recommendations, such as a book review Reminisce about the history of the industry and see how far you've come So you can share a story about how you got started in your industry and then invite others to do the same.

Or maybe you're inviting horror stories about outdated technology people used in their first industry-related job. AT&T Business is running a social first campaign for # GFAQ – this post is a great example of a value conversation starter. — Engage influencers I know, it's a big shock to hear that our agency recommends influencer marketing. We try to co-create with influencers for every piece of content we produce. That said, social first is ideal for influencers It's a smaller question than a blog post or interview We don't ask them to link from social media They can comment directly on their social feed It's easy for them to promote and re-share the content.