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The high adoption of AMP integration helps compensate for the slow loading speed. To take away The results of the Searchmetrics study above reveal that SEO often boils down to a sensible application of matching relevant content to targeted audiences and less emphasis on keyword matches or box-to-box. tick general ranking factors. Here are some of my takeaways that will help your websites rank better: 1. Help consumers understand topics that require further research Products such as electronic devices, household appliances and computer equipment often differ in technical specifications and functional capabilities.
Knowing what features are included for the price helps determine value. Google will prioritize search results that help consumers make those decisions. Likewise, health advice or medical information related to prescriptions or conditions requires detailed explanation. Consumers Shadow Making will search narrowly but thoroughly on specific topics. Helping to break down information into easier-to-understand headings and bullets seems to be appreciated by Google. Professions like lawyers, dentists and financial planners should also describe their expertise in specific areas. For example, attorneys should detail their area of practice in divorce, criminal defense, or estate planning.
Consumers are also spending more time researching expensive purchases such as expensive cars, homes and electronics. Help them easily compare the benefits and features they'll be spending their hard-earned money on. Content quality is important in areas that consumers will search in depth. 2. Only use images when they enhance the user experience The statistics that indicate increased user engagement when using images are compelling. But don't overdo it. The studies above indicate that well-organized text can be more effective at breaking down complex topics such as financial products, medical procedures, legal services, and technical information. Areas where the use of images is well served include fashion, food, design, and travel, where visual assessment plays an important role. 3.