How does advertising work?

Before you spend time and resources developing and designing a WordPress website for a digital publishing company, you need to understand how an advertising business works. Each campaign has its own goals and requirements, but for the most part, it's all about grabbing the reader's attention.

The broader and more targeted the audience, the higher the demand and the more you will be able to charge advertisers to work with you. For example, an ad on the sidebar on the front page of The Washington Post will attract more attention than an ad near the footer of a third-tier industry blog.

Some ads will be priced based on how many people see and how many other users click. This is why you need to Latest Mailing Database think about how your website will sell ad units and design around them. As a publisher, you must consider including ads in your web design decisions, because if you just place ads without any special reason, it will have serious consequences for your user experience and revenue.

Here are the four key elements that make up an ad-friendly WordPress layout:

Ad size

Ads can vary in size and result in different spaces on your site. There are no pre-defined ad sizes, although some ad sizes do get larger impressions than their impressions. However, advertisers can place ads into your WordPress layouts using the following common sizes:

The main reason for recommending the above ad sizes is because the vast majority of advertisers design ads for these sizes. In other words, you'll get the most competition on your site, which will lead to higher CPCs. Picking one of the most common ad sizes can attract up to 100,000 advertisers who actively bid for ads in those sizes.

The main question is, which ad size above is the correct one? The simple answer is that there is no one-size-fits-all approach. There are so many parameters to consider when it comes to ad size and page layout. Because publishers themselves decide on ad sizes first, you should consider using the recommended sizes at the beginning of your web layout.

Most importantly, you need to split-test different iterations of your ad in order to gradually increase your CTR and visibility and lead to better results in the future. Th