A sales employee therefore does not accompany a customer through the entire sales process but only through a section of the process. As a result each sales manager can specialize in a different sales segment. However communication within the team needs to be excellent in order for a potential customer to move smoothly to the next stage in the sales process. Although the division of the team can look different also depending on the area of ​​​​responsibility of the marketing department the following assembly line strategy teams usually result The lead generation team gathers and passes on prospects and relevant information.
The Sales Development Team that qualifies these prospects and passes the best ones on to The account executive team who usually close the deal and then hand over the new Latest Mailing Database customer to The Customer Support Team who help the new customer with onboarding and questions assembly line strategy Source Although this structure prevents an intensive connection between the salesperson and the customer it also enables a smooth process flow consistency and efficiency. All employees work together like a cog and act in a perfectly coordinated manner. This strategy therefore promotes team spirit and is ideal for finding out for newcomers in sales which part of the process they are most suitable for.
Advantages Disadvantages Sales and estimates are easier to estimate with this model Establishing an intensive connection to the customer is rather difficult with this approach Productivity and efficiency are pushed stress avoided At the same time this approach is more prone to friction and misunderstandings between departments Problem identification is also made significantly easier with this strategy This strategy is more difficult to implement for start ups or companies that have fewer resources at their disposal The herd strategy This approach is a mixture of the two previous approaches.